Client: New York LIBERTY
concept / producing / SET DESIGN / cinematography / photography / graphic design / COPYWRITING / post-produciton
These sista’s represent two things we fight for. The game we love and the freedom we demand. This project was born with the mission of highlighting the excitement, swagger and relentless playing style this team brings out every time they step onto the court. Fast paced cinematography complimented with set design that’s representative of the New York cultural flare created the lifeline for the visuals we produced.
The final product of this campaign can be seen at the Barclays Center every game night before players take the court. As The Liberty advanced onto the Playoffs and WNBA Finals, we were tasked with producing a refreshed version of our visuals to be used to continue driving fan excitement throughout the post-season.
