HH_Mockup_Hope.jpg
 
 
 
 
 
 
 
 
 
 
 
HH_Mockup_WorldinHand_ColorFinal.jpg
 
 
HEARTANDHUSTLE_HOME_TEXTBG_About_section1.jpg
 
 

BRANDS & COMMUNITY PARTNERS

 
 

BRANDS

 

  • FOX 

  • NIKE

  • RED BULL

  • NBA

  • CHAMPION

  • NEW BALANCE 

  • ONES BASKETBALL LEAGUE (OBL)

  • NBC

  • BRAND JORDAN 

  • SEATTLE MARINERS

  • SLAM MEDIA

  • UNINTERRUPTED

  • NEW YORK LIBERTY

  • MLB NETWORK

  • FS1

  • NFL NETWORK

  • PAC 12 NETWORK

  • FOOT LOCKER

  • FOOT LOCKER WOMEN

  • EASTBAY

  • DTLR

  • CHAMPS SPORTS 

  • HIBBETT SPORTS

  • SWINGMAN

  • FIBA

  • DICKS SPORTING GOODS 

  • BLEACHER REPORT

  • FRONT PAGE MUSIC

 

COMMUNITY PARTNERS

 

  • KGW

  • THE STANDARD

  • US BANK

  • UMPQUA

  • TILLAMOOK

  • NW NATURAL

  • OREGON COMMUNITY FOUNDATION

  • SELF ENHANCEMENT, INC.

  • URBAN LEAGUE PORTLAND

  • THE SKANNER FOUNDATION 

  • BRIAN GRANT FOUNDATION 

  • JOB CORPS

  • PAN AFRICAN FESTIVAL 

 
 
HEARTANDHUSTLE_HOME_TEXTBG_About_section2.jpg
 

how it all started…

A little over a decade and a half ago, Rashad Floyd founded what is quickly becoming one of the most prolific creative agencies in the industry. As a former professional athlete, he had to find a new way to express his passion for sports and competition. Born from that void is Heart and Hustle Productions. Engaging his degree in mass communications and a fire for authentic storytelling, he picked up a mic and a camera and began directing shoots for some of the biggest names in professional sports, sports marketing, and sports retail. 

Heart and Hustle Productions comes from inspiration and motivation. In every project, we pour our entire inventory of experience, production value, cinematography, technique, content, editing style, and set design. See us on all linear and digital media platforms. 

 
 
 
RashadBio.jpg
 
 

Rashad is one of Portland’s leading creative thinkers. 

In 2009, he hung up his cleats as a professional athlete; transferring his passion and competitiveness to a new team and purpose:  Heart and Hustle Productions.  Over a little more than a decade, the company has grown tremendously in depth and capability as storytellers, resulting in several Emmy nominations. 

As the leader of "The Hustle Team", he is committed to the responsibility that comes with representing culture in unprecedented ways, through an eclectic landscape of people, environments, and subjects.  With Heart and Hustle Productions, he has created a bridge between the hard edges of real life and the beauty of artistic expression. 

Knowing Rashad is to know that he loathes the status quo, constantly going against the grain to break barriers to ensure that there are opportunities for people of color to be represented in the film and photography industries. He’s been blessed with the unique ability to balance life from every angle and still make it all look easy.

Rashad is a passionate and driven leader, amazing father, committed husband, dedicated friend, son, and brother.  He knows why he’s here and what his mission is…and nothing can stop him from making it happen.

 
 
 
 
 
 
 
TrinityBio.jpg
 
 

A filmmaker based in Portland, Oregon, Trinity spent the first years of his career in music production. His true passion surfaced immediately in the moment that he found himself behind the camera.

Over the last 10 years, this passion has culminated in creating a truly authentic style of storytelling; innovative angles, depth, and amazing cinematography. 

Whether behind the camera or in the editor’s chair, his work possesses a rhythmic and emotional beat that displays his drive to tell the “real” story in every piece.

Trinity joined the Heart and Hustle team the day the company was created, and has played an instrumental role in molding the cinematic style of Heart and Hustle. He excels at cutting edge production and always focuses on delivering a concise but highly entertaining product to the company's clients.
 

 
 
 
 
 
 

AKIL BEKTEMBA

Writer / VP, Business Affairs

 

Akil is a thought leader, business professional, writer, and advocate for the people. As a member of the Heart and Hustle Productions Leadership Team, he leverages this hybrid of skill sets to operate at the intersection of management, legal, brand strategy, creativity, and technology.

“ We are, and will remain, laser focused on projecting the right blend of strategic storytelling, culturally impactful content, and commercially effective products without losing our authentic swag.” – Akil Bektemba

 
 
HEARTANDHUSTLE_HOME_TEXTBG_CreativeTeam.jpg
 
 
 

Alex “Ghost” Hernandez

Art Director & Photographer

 

Bridging the gap between passion and purpose. That is the spirit of self-taught photographer Ghost, as he captures culture in a way that spans multiple landscapes, subjects, and a full array of identities.

The Oakland-raised photographer began his career in the streets, capturing his culture and the environment that surrounded him. Soon he shifted focus towards campaigns for global brands all while continuing to use the medium as a vehicle to celebrate human life and experiences via photographic imagery.

Whether capturing a model or product, his keen attention to detail elevates the subject. He brings unique perspective by manipulating lights and colors- infusing his work with undeniable vibrancy.

In his 7 years behind the lens, Ghost has grown his client list to include brands like Nike, Chevrolet, The Golden State Warriors, Champion, Montana Colors, MGM Grand, and Eastbay. His work has been seen in publications like Billboard, Forbes and Beyond The Streets Magazine. He plans to continue to elevate brands through photography and Creative Direction by amplifying voices and transforming inspiration into the art of storytelling.

 
HEARTANDHUSTLE_HOME_TEXTBG_PlainBlack.jpg
 
 
 
 

Raphaelle LeBlanc

Creative Producer: Graphics

 

Raphaelle LeBlanc is a French-Canadian Division 1 College Tennis Player turned Creative.

She recently graduated from the University of Portland, where she blended her educational pursuits with her passion for increasing opportunities for underserved and underrepresented members of the community. While in school, she was involved in numerous diversity initiatives, making it her mission to uplift the voices of those who are too often silenced.

With Heart and Hustle Productions, she uses storytelling as a vehicle for change, advocacy, and a perfect outlet to share her creativity with the world.

 
HEARTANDHUSTLE_HOME_TEXTBG_CreativeTeam.jpg
 
HH_BikeTunnel.jpg