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BRANDS & COMMUNITY PARTNERS

 
 

BRANDS

 

  • FOX 

  • NIKE

  • RED BULL

  • NBA

  • CHAMPION

  • NEW BALANCE 

  • ONES BASKETBALL LEAGUE (OBL)

  • NBC

  • BRAND JORDAN 

  • SEATTLE MARINERS

  • SLAM MEDIA

  • UNINTERRUPTED

  • NEW YORK LIBERTY

  • MLB NETWORK

  • FS1

  • NFL NETWORK

  • PAC 12 NETWORK

  • FOOT LOCKER

  • FOOT LOCKER WOMEN

  • EASTBAY

  • DTLR

  • CHAMPS SPORTS 

  • HIBBETT SPORTS

  • SWINGMAN

  • FIBA

  • DICKS SPORTING GOODS 

  • BLEACHER REPORT

  • FRONT PAGE MUSIC

 

COMMUNITY PARTNERS

 

  • KGW

  • THE STANDARD

  • US BANK

  • UMPQUA

  • TILLAMOOK

  • NW NATURAL

  • OREGON COMMUNITY FOUNDATION

  • SELF ENHANCEMENT, INC.

  • URBAN LEAGUE PORTLAND

  • THE SKANNER FOUNDATION 

  • BRIAN GRANT FOUNDATION 

  • JOB CORPS

  • PAN AFRICAN FESTIVAL 

 
 
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how it all started…

A little over a decade and a half ago, Rashad Floyd founded what is quickly becoming one of the most prolific creative agencies in the industry. As a former professional athlete, he had to find a new way to express his passion for sports and competition. Born from that void is Heart and Hustle Productions. Engaging his degree in mass communications and a fire for authentic storytelling, he picked up a mic and a camera and began directing shoots for some of the biggest names in professional sports, sports marketing, and sports retail. 

Heart and Hustle Productions comes from inspiration and motivation. In every project, we pour our entire inventory of experience, production value, cinematography, technique, content, editing style, and set design. See us on all linear and digital media platforms. 

 
 
 
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Rashad is one of Portland’s leading creative thinkers. 

In 2009, he hung up his cleats as a professional athlete; transferring his passion and competitiveness to a new team and purpose:  Heart and Hustle Productions.  Over a little more than a decade, the company has grown tremendously in depth and capability as storytellers, resulting in several Emmy nominations. 

As the leader of "The Hustle Team", he is committed to the responsibility that comes with representing culture in unprecedented ways, through an eclectic landscape of people, environments, and subjects.  With Heart and Hustle Productions, he has created a bridge between the hard edges of real life and the beauty of artistic expression. 

Knowing Rashad is to know that he loathes the status quo, constantly going against the grain to break barriers to ensure that there are opportunities for people of color to be represented in the film and photography industries. He’s been blessed with the unique ability to balance life from every angle and still make it all look easy.

Rashad is a passionate and driven leader, amazing father, committed husband, dedicated friend, son, and brother.  He knows why he’s here and what his mission is…and nothing can stop him from making it happen.

 
 
 
 
 
 
 
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A filmmaker based in Portland, Oregon, Trinity spent the first years of his career in music production. His true passion surfaced immediately in the moment that he found himself behind the camera.

Over the last 10 years, this passion has culminated in creating a truly authentic style of storytelling; innovative angles, depth, and amazing cinematography. 

Whether behind the camera or in the editor’s chair, his work possesses a rhythmic and emotional beat that displays his drive to tell the “real” story in every piece.

Trinity joined the Heart and Hustle team the day the company was created, and has played an instrumental role in molding the cinematic style of Heart and Hustle. He excels at cutting edge production and always focuses on delivering a concise but highly entertaining product to the company's clients.
 

 
 
 
 
 
 

AKIL BEKTEMBA

Writer / VP, Business Affairs

 

Akil is a thought leader, business professional, writer, and advocate for the people. As a member of the Heart and Hustle Productions Leadership Team, he leverages this hybrid of skill sets to operate at the intersection of management, legal, brand strategy, creativity, and technology.

“ We are, and will remain, laser focused on projecting the right blend of strategic storytelling, culturally impactful content, and commercially effective products without losing our authentic swag.” – Akil Bektemba

 
 
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