Client: JORDAN BRAND
concept / athlete insight / producing / cinematography / photography / graphic design / COPYWRITING / post-produciton
This film defines the power of Self-Belief. It epitomizes what dreams are made of. As soon as Jalen Hurts stepped on the field, he knew he was a Breed of 1, Born for the Storm and Built to Overcome. Throughout his entire career he’s met every obstacle with a fearless mentality and no matter how steep the mountain was to climb, he found a way to rise. As a kid he studied, admired and idolized the career of MJ with the goal of one day being invited into the elite family of Jordan Brand Icons.
The connection between Jordan Brand and Jalen Hurts is clear as day. They both possess a rare commitment to excellence and holding themselves to a higher standard rarely reached by human beings. They are just different and when others are afraid to take a leap of faith, they choose to take flight.
This film, this story and this collaboration is a major win for the culture. As Travis Scott said, “This is just the beginning”.
